Tula Yoga Fitness & Retreats
Client: Owner of Tula Yoga | 2018 - Current | Logo Design, Branding, Promotional Content, Creative Direction
Tula Yoga is a small studio located in Cambria, California. Anna was hired to develop a full scale
re-brand. This involved re-evaluating the brand's values, mission statement, logo, color pallet, typography, creative devices, photography, and more. Anna continues to work with Tula as their content creator for Instagram.
New photography was required as part of the re-brand to help demonstrate the services and experiences that Tula Yoga offers. Anna helped to direct this amazing shoot alongside the photographer Debbie Markham.
Below is Anna's full Brand Guide created for Tula Yoga Fitness & Retreats. This in depth guide showcases Anna's Brand Strategy, creative decisions, design specifications, final logo designs, and more.