Level Fifty
Level Fifty is more than a bar, it’s a brand built around the promise of bold nights wrapped in timeless luxury.
Services
Logo & Branding, Print
Client
The Brief Club
Year
2023
Level Fifty was envisioned as a destination where vibrant energy meets timeless luxury. The brand captures the thrill of a night out with a refined twist, blending the raw spirit of disco with elevated design.
We built this identity to embody Level Fifty's mission: Deliver Bold Nights Wrapped in Timeless Luxury. By combining bold colors, fluid forms, and funky type we were able to strike the perfect balance between sophistication and spontaneity.
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Premium Printed Elements & Merch
Every piece of packaging and merchandise was designed as an extension of Level Fifty’s atmosphere: bold, luxurious, and irresistibly fun. We approached these touchpoints not just as functional items, but as opportunities to deepen brand engagement inside and outside the bar.
Packaging elements like coasters and napkins were elevated into keepsakes, designed with such quality and visual impact that guests would hesitate to throw them away. Merchandise followed the same philosophy via clean, wearable designs that avoided the clutter of heavy logos or sponsor overload. Instead, each item feels intentional - something people would choose to wear, not just receive.
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The Logo
The Level Fifty logo was designed to embody the project’s balance of luxury and vibrance. Set in a flowing cursive script, the wordmark evokes the playful energy of disco while maintaining a sense of refinement. The elongated strokes and sweeping ligatures feel bold yet elegant, creating a visual rhythm that mirrors the nightlife experience. Rendered in a striking red, the logo commands attention, symbolizing passion, energy, and sophistication. This logo serves as the cornerstone of the brand identity.
Brand Presence in the Wild
Level Fifty’s identity was crafted to extend beyond the venue and live dynamically throughout the city. Our out-of-home (OOH) campaign placed the brand in unexpected spaces including billboards, posters, and stairwells. We wanted to build anticipation and intrigue long before guests stepped inside.
Each touchpoint reinforces the brand’s duality: luxury with energy. Minimalist layouts nod to sophistication, while bold imagery and playful copy channel the disco’s raw vibrance. Together, they create moments impossible to ignore... designs meant to stop people right in their tracks.
By embedding the brand into the cityscape, Level Fifty’s presence becomes immersive and unforgettable, inviting guests to step into an atmosphere where luxury rises to new heights.
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This project was developed from a prompt distributed by The Brief Club which gave us space to experiment and push creative boundaries. By treating it as if it were a live client, we were able to build a complete ecosystem that felt authentic and immersive.
Level Fifty was an absolute joy to bring to life. Projects like this keep our team sharp and remind us to think outside the box, blending strategy with play to craft brand worlds that are both bold and timeless. At the end of the day, it doesn’t matter the client or the project... our standard is always the same: work that’s smart and bold.