STIHL® Sales Collaboration
We created a comprehensive deck that guided the STIHL® Hard Rock Weekend campaign from pitch to post-event recap.
Hard Rock Weekend sponsored by STIHL® on AXS TV brought together two brands rooted in passion, craftsmanship, and dedicated fan communities. The partnership helped elevate the annual programming event into a larger campaign experience that celebrated iconic artists while creating meaningful opportunities for audience engagement on both the STIHL® and AXS TV sides.
The creative challenge was to seamlessly integrate the partnership across broadcast, digital, and sales touchpoints while maintaining a strong, authentic presence for both brands. Equally important was translating campaign performance into clear insights that highlighted successes, identified opportunities for growth, and informed future partnerships.
Promotional Materials
To support the initiative, a suite of promotional materials was developed for use across linear, social, and digital platforms. These assets included on-air graphics, tune-in messaging, social content, promotional imagery, and branded creative designed to maintain a cohesive campaign identity throughout the weekend. The goal was to create a visual system that amplified the energy of hard rock while providing STIHL® with premium, high-visibility placements across the viewer journey.
After the Promotion
The partnership extended beyond creative execution through the development of comprehensive sales presentations and recap materials. Working alongside AXS TV's sales, leadership, and analytics teams, decks were crafted to tell the complete story of STIHL® Hard Rock Weekend. These presentations transformed audience data, campaign results, and partnership highlights into polished narratives that demonstrated value and informed future collaborations.
*Some materials have been intentionally blurred or concealed to respect client confidentiality.
Successful sponsorships go beyond logo placement... they create moments that feel intentional, valuable, and memorable for both audiences and partners alike. STIHL® Hard Rock Weekend demonstrated how thoughtful creative, strategic storytelling, and clear performance reporting can transform a programming event into a meaningful brand experience.
From promotional assets to campaign recaps, every touchpoint was designed to strengthen the partnership, celebrate its impact, and build a foundation for future collaborations. At its best, a partnership should feel like an extension of the viewer experience rather than an interruption. Rock on!