A&E® Wahlburgers
A reality series following the Wahlberg family and their efforts to grow their restaurant empire while navigating the challenges of business, celebrity, and family life.
Services
Graphic Design | Social Media
Client
AXS TV
Year
2023
When AXS TV acquired Wahlburgers from A&E, the challenge wasn't simply promoting an existing show. It was introducing it to a new audience within the AXS TV ecosystem while maintaining the personality and appeal that made the series successful in the first place.
The creative needed to bridge familiarity for existing fans and discovery for new viewers, creating awareness around the show's arrival while supporting tune-in, engagement, and ongoing promotion across both digital and linear channels.
Covering All Touchpoints
Our strategy focused on translating the energy, humor, and family-driven personality of the series into a flexible promotional toolkit spanning social media, broadcast, and physical environments.
Working within the established Wahlburgers brand, creative executions supported premiere announcements, tune-in reminders, audience engagement initiatives, and promotional campaigns. Social content was also created to encouraged interaction through polls, GIFs, and conversation-driven posts, while on-air graphics reinforced programming awareness and visual consistency across the AXS TV experience.
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Social Elements
A collection of social-first creative was developed to promote the series across AXS TV's digital channels, combining static graphics, GIFs, polls, and tune-in messaging to keep audiences engaged between broadcasts. The content was also shared in partnership with the Wahlburgers restaurant via their social media and digital platforms.
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By combining social media, broadcast, and in-restaurant promotional assets, the campaign helped establish a seamless transition for Wahlburgers onto AXS TV. The work extended the show's reach beyond traditional advertising, creating a connected experience wherever viewers interacted with the brand.
The project demonstrated how thoughtful design and strategic marketing initiatives can support an established franchise, adapting it for a new network audience while maintaining the personality and recognition that made the series successful. Same show, same values... a fresh take.