Tula Yoga Fitness & Retreats
We provided Tula Yoga Fitness & Retreats with full service creative from logo design, branding, art direction, and social media management.
Services
Website | Logo & Branding | Social Media | Art Direction
Client
Owner, Terri Harrington
Year
2021
Tula Yoga Fitness & Retreats came to us at a pivotal moment: their growing studio and retreat business was thriving, but the brand identity no longer felt aligned. We helped them develop a full scale brand refresh featuring a new logo, website, and brand system.
We also created original social media content for Tula Yoga Fitness & Retreats derived from the refresh. In the end, their brand not only looked sharper and more refined, but finally felt true to the experience and environment that Tula Yoga Fitness & Retreats delivers.
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Logo & Branding
We partnered with Tula Yoga Fitness & Retreats to redefine their brand from the inside out. We started with values and identity and then translated those into a strategic visual system and logo. Every detail, from the mark to the palette, was designed to reflect Tula Yoga Fitness & Retreat's welcoming energy and, ultimately, help them grow their studio with clarity and confidence.
The Website
We approached Tula Yoga Fitness & Retreat's website as an extension of their studio's energy: grounded, open, and effortless to navigate. Designed for both recurring clients and new clients seeking wellness experiences on the Central Coast, the site offers a clear path to book classes, view retreat details, and connect with all aspects of Tula Yoga Fitness & Retreat's story. Every element, from layout to color palette, was chosen to evoke calm and inspire connection.
Mobile First Design
Our design process began with the understanding that we needed a mobile-first design due to the studio's traction on social media. The goal was to educate prospective clients of Tula Yoga Fitness & Retreat on the studio and offers. We wanted the design to be intuitive and accessible from any device. The simplified navigation, vertical flow, and balanced spacing mirror the studio’s sense of presence and ease, creating a seamless experience for users on the go.
We Didn't Forget About the Desktop
On desktop, the design expands with breathing room. Large photography, subtle motion, and generous whitespace that allows Tula’s story and imagery to shine. The layout invites exploration, guiding visitors through classes, press, and retreats in a rhythm that feels both structured and serene.
Content Creation for Social Media
Alongside the rebrand, we developed a new layer of original content for their social channels. Our team curated imagery, designed branded graphics, and crafted captions that reflected the refreshed tone. The updated voice and visuals brought consistency to both Facebook and Instagram, helping the brand communicate with clarity and authenticity across platforms.
A strong identity should do more than look beautiful, it should create consistency, build recognition, and adapt as a business grows. From the refined logo system to social media applications, the Tula Yoga brand was designed to feel calm, welcoming, and intentional across every touchpoint.
The result is a visual identity that supports the studio's mission while providing a flexible foundation for future classes, events, and community engagement. By establishing a cohesive visual language, Tula Yoga is equipped with a system that not only reflects its values today, but can also scale alongside new offerings, partnerships, and experiences in the years ahead.