Steve Harvey Hosts Black Music Month on AXS TV
AXS TV partnered with Steve Harvey for an on-air and digital takeover that spotlighted the influence and lasting impact of black artists across generations of music.
Services
Graphic Design | Social Media
Client
AXS TV, Steve Harvey Team
Year
2023
To support AXS TV's Black Music Month programming, a comprehensive promotional graphics package was developed around Steve Harvey's takeover. As the campaign host, Steve Harvey introduced and contextualized a collection of music-focused documentaries, creating a unified viewing experience across both linear television and digital platforms.
We designed and executed the campaign's visual assets, including social media graphics, promotional thumbnails, tune-in creative, digital marketing materials, and on-air support graphics that helped unify the campaign and make it stand out across all platforms and touchpoints.
Covering All Touchpoints
In addition to the on-air creative, the campaign extended across AXS TV's digital and social platforms. This required the visual identity of the takeover to be thoughtfully adapted across a wide range of assets, including social media graphics, video thumbnails, channel covers, promotional posts, and supporting marketing materials. Maintaining consistency across every touchpoint helped create a cohesive audience experience while reinforcing campaign recognition throughout the month.
By combining social media, broadcast, and in-restaurant promotional assets, the campaign helped establish a seamless transition for Wahlburgers onto AXS TV. The work extended the show's reach beyond traditional advertising, creating a connected experience wherever viewers interacted with the brand.
The project demonstrated how thoughtful design and strategic marketing initiatives can support an established franchise, adapting it for a new network audience while maintaining the personality and recognition that made the series successful. Same show, same values... a fresh take.